What is National SEO?
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SEO works for boosting brand reputation, generating traffic to your website and securing a space or top ranking in most of the search engines. SEO works according to your target market and audience in a single city or at the national level. National SEO focuses on ranking for wide keyword terms instead of ranking for specific geographical terms, unlike a local SEO campaign. National SEO is considered as a long-term investment that builds your distinct position by setting you apart from your competitors.
Once we gather your business details, we conduct a SWOT (Strengths, Weakness, Opportunities, and Threats) analysis for your online presence. Then, we release a report with a comparative study on your website ranking, traffic, and other issues.
Once we determine the overall marketing strategy, we focus on optimising your website content and inbound links. A list of more generic keywords will be created and their web position will be checked for every area that you want to target.
Google always keeps an eye on your website and anything updated will increase your website's ranking. SEO requires a constant battle to maintain your website ranking and position.
With this level of authority, a location-specific page on your website is helpful for your business. It works efficiently on most multi-location websites if you are a well-known brand. From the on-page perspective, this is what you should implement. You don’t need to geo-target all of your service pages as most search engines have a good idea that your business serves numerous locations.
If your brand is new to this industry and your business is just started serving the multi-location businesses, it is quite difficult for the search engines to determine the areas you serve. Geo-targeted service pages or landing pages for each service is required. A lot more is required to work upon to make a clear connection between your business and your target market.