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Email Marketing

A must have tool in your marketing strategy

#1 Email Marketing Services in Melbourne, Perth, Sydney & Brisbane

The fact cannot be held for denial that email marketing has become an indispensable tool for business ever since the Internet was introduced to the world. This type of marketing by all means is said to be the strongest marketing channels. If truth be told, it is a powerful tool used for acquiring, engaging and retaining customers to help your business grow.

Used in various ways by organizations as well as marketers for brand and customer loyalty building, company advertisements, communicating promotional offers and a lot more, email marketing is the one that moves the conversation about your business to a more personal environment i.e. the inbox. What can be the most feasible way to reach customers directly via electronic mail?

An effective way to reach your target markets

Types of Email Marketing

Email marketing continues to be a robust channel if used in a proper manner. But if it is used in a wrong format, with a wrong message, sent at the wrong time, you can easily take a guess where that email would be headed.

Here are some types of email marketing that will help you decide on the right email format that suits your email marketing goal:


There are several businesses and organizations that send an email newsletter so as to stay top of their recipient’s mind. In fact, E-newsletters work to the one’s advantage when it comes to creating brand awareness.


This type of email was used for a promotional purpose initially, it’s now been used as a way of retaining customer loyalty. This form of email marketing is a hybrid of newsletter and catalog marketing.


Also known as a stand-alone email, this form of email marketing comprises information about only one offer. For example, informing your potential customers about a white newspaper you’ve released or possibly inviting them to an event you’re hosting.


Press release is associated with media. It’s generally used in newspapers and magazines but considering the trend, it has gone online to reach out to millions of people. This type can be used in the event of a new product being developed or when a major current event takes place.


Because several website visitors are unsure about buying, a lead nurturing email will help them build their trust over time. This form of email marketing is great for campaigns as you can target the message and audience.


The essence of a small business comes from outstanding customer service, and thank you marketing mails are interesting and satisfying to consumers. Customers feel appreciated when a business takes the time to respond to their experience while ensuring that all expectations were duly met.

Keep your customers engaged and grow your business

Why You Should Invest in Email Marketing


Email has a large user base. Around 90% of customers check their email every day, thereby giving you a great opportunity to reach out and interact with them in real-time. So let large audience work to your advantage by asking your clients and consumers to subscribe to your email list.


Email marketing is undoubtedly the most reasonable option to improve your sales. When you compare a direct mail campaign and an email only campaign, know that the latter performs far better than in terms of ROI.


This form of marketing allows you to send your newsletter as well as company updates at great lengths for the same price. You can send an email to a client located nearby or halfway around the world for a reasonable cost.


Social media is the best way for content marketers to reach new people and engage with their customers in real-time. One of the main benefits of email marketing is the direct connection with social media.

Use an effective tool to convert new prospects

Benefits of Email Marketing


If marketers have to choose between adding a subscriber to their email list or gaining a new Facebook fan, they would go for the email subscriber every time.


Most marketers are focused on driving conversions. Irrespective of whether it’s in the form of leads, sales or membership that seems unique to your business strategy, the ultimate goal is to turn potential audience into customers.


Other than an email’s unparalleled ability to drive conversions, email is also the most effective marketing channel to drive ROI.


Email marketing does not require an expert team with technical skills to be successful. An email campaign can be created with fancy templates, videos, logos and images.

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Why Choose Nemco?

We are a premier and highest rated digital agency that works with a focused objective to help you reach the target market. We have a team of experts that is aware of the best market practices crucial for the business growth. With our expertise in creating an effective email marketing strategy, the clients achieve success as they turn potential customers into paying customers. We ensure 100% customer satisfaction by delivering high-quality services that enable clients to build their reputation.