#1 Email Marketing Services in Melbourne, Perth, Sydney & Brisbane
The fact cannot be held for denial that email marketing has become an indispensable tool for business ever since the Internet was introduced to the world. This type of marketing by all means is said to be the strongest marketing channels. If truth be told, it is a powerful tool used for acquiring, engaging and retaining customers to help your business grow.
Used in various ways by organizations as well as marketers for brand and customer loyalty building, company advertisements, communicating promotional offers and a lot more, email marketing is the one that moves the conversation about your business to a more personal environment i.e. the inbox. What can be the most feasible way to reach customers directly via electronic mail?
Types of Email Marketing
An effective way to reach your target markets
Email marketing continues to be a robust channel if used in a proper manner. But if it is used in a wrong format, with a wrong message, sent at the wrong time, you can easily take a guess where that email would be headed.
Here are some types of email marketing that will help you decide on the right email format that suits your email marketing goal:
There are several businesses and organizations that send an email newsletter so as to stay top of their recipient’s mind. In fact, E-newsletters work to the one’s advantage when it comes to creating brand awareness.
This type of email was used for a promotional purpose initially, it’s now been used as a way of retaining customer loyalty. This form of email marketing is a hybrid of newsletter and catalog marketing.
Also known as a stand-alone email, this form of email marketing comprises information about only one offer. For example, informing your potential customers about a white newspaper you’ve released or possibly inviting them to an event you’re hosting.
PRESS RELEASE EMAIL
Press release is associated with media. It’s generally used in newspapers and magazines but considering the trend, it has gone online to reach out to millions of people. This type can be used in the event of a new product being developed or when a major current event takes place.
LEAD NURTURING EMAIL
Because several website visitors are unsure about buying, a lead nurturing email will help them build their trust over time. This form of email marketing is great for campaigns as you can target the message and audience.
THANK YOU EMAIL
The essence of a small business comes from outstanding customer service, and thank you marketing mails are interesting and satisfying to consumers. Customers feel appreciated when a business takes the time to respond to their experience while ensuring that all expectations were duly met.
DELIVERS YOUR MESSAGE
If marketers have to choose between adding a subscriber to their email list or gaining a new Facebook fan, they would go for the email subscriber every time.
Most marketers are focused on driving conversions. Irrespective of whether it’s in the form of leads, sales or membership that seems unique to your business strategy, the ultimate goal is to turn potential audience into customers.
Other than an email’s unparalleled ability to drive conversions, email is also the most effective marketing channel to drive ROI.
EASY TO CREATE
Email marketing does not require an expert team with technical skills to be successful. An email campaign can be created with fancy templates, videos, logos and images.