Double-check your website performance with an SEO Audit before it’s relaunch!
Sometimes, redesigning and relaunching a website plays a crucial role when it comes to enhancing the performance of your website. It’s always better to stay on the safer side by conducting an SEO audit before you relaunch your website. A thorough SEO audit is always known for its potential to identify SEO pitfalls prior to launch. However, implement a few steps, and when you replace your current website, the negative effects may be minimized or even turned to a positive effect on your site’s SEO.
A regular SEO audit is different from auditing a relaunching site so that you can differentiate the performance of an old site and its new version. There are so many tools, steps and methods involved in the audit of a website relaunch.
Let’s know the essential information about a pre-launch SEO audit:
To catch most of the SEO mistakes, it’s better to perform an SEO audit before the new site goes live. If you don’t consider this process at the first place, it may lead to the additional costs as well as newfound SEO issues.
The pre-launch SEO audit is helpful to ensure the fruitful results once it goes live.
The pre-launch SEO audit should cover the following:
- Analytics Review
- Technical Review
- Content Review
- Link Review
Analytics Review: Ensure that your analytics tracking code is on every page of your next version of the website to ensure that it’s well-programmed. This is the best time to integrate Google Tab Manager (GTM) if you have not been using this which is quite helpful as it adds additional marketing tags to your website.
If you are trying GTM for the first time, remove Google Analytics code first and add it instead.
NOTE: Do not duplicate them on pages, ensure you move them to GTM.
Technical Review: Technical issues can waste the entire SEO efforts. Do you know how your new web design, layout, code, and images will work beside the stable performance of your previous promotional practices?
Among many common errors, not accounting the page load time is the most common technical SEO pitfalls. Instead of moving the entire data as it is to your new website, it’s better to consider new CMS that improves the increased page load times and everything that can influence the new site performance.
Site structure, as well as mobile friendly testing comes under the must-know details that should not be neglected at the time of a website relaunch.
Content Review: CMS is the easiest way of managing the content of a website that doesn’t require any expertise as one can contribute to the website without having any technical knowledge. But this simple feature can also create issues for page speed due to image uploads.
Using the right size image to fill a particular space is a must because uploading a large picture for a smaller space is a waste of file size and page load time which may take longer time for a page to load.
It is personally recommended to use the WP image size limit plugin for WordPress to restrict the image size.
Look for the keywords you targeted for the previous website and check if there’s no appropriate page in the current site.
Edit the title and meta description tag on each page. By using CMS, you can access the features that allow feasible editing. While using WordPress, use the Yoast SEO plugin to edit title tags and description.
Link Review: If you decided to keep the same domain name, take care of the 301 redirects. Inbound linking may not create a serious issue during relaunch, but you need to ensure that you optimize your internal links from page to page on your website.
Create proper internal links and ensure that you update content to create additional and appropriate internal links.
Benchmarking: Benchmarking SEO metrics is always fruitful to know the organic traffic to your website from different search engines. Use the benchmark data once the relaunch goes live that ensures your SEO is staying the course.
It’s far better to keep an eye on the after effects and probability that can affect the performance of your new website. In order to ensure that your redesigned site will launch as SEO-friendly, don’t fear even if you find it necessary to delay a relaunch schedule. A bit of patience will improve the performance of your new website that grows rankings and traffic that you may have with the old site.