When we talk about on-page SEO, internal linking seems to be one of the most important, yet misunderstood concepts.
Ever thought why you need an internal linking strategy?
In a world driven by Search Engine Optimization (SEO), the emphasis has always been on backlinks as well as building relationships with the highest authority websites to improve your site rankings. However, most people tend to forget what their website is actually capable of. We’re talking about internal links here.
Don’t have an internal links strategy? Then you’re really missing out on a great opportunity to improve your SEO efforts and, at the same time, create a website that gives a user-friendly experience to your visitors.
When talking in the most basic sense, an internal link connects one of your website pages to another. In general, internal linking has three main purposes to serve:
- Helps boost smooth website navigation
- Clearly describes the structure as well as hierarchy of the website
- Steadily allocates page authority and ranking power across multiple site pages
The first two purposes as mentioned above are related to user experience, while the last and third one has to do with SEO. But focusing on internal linking will work to your advantage giving you the benefits of all three.
Top 5 Internal Links Best Practices
When you the understand the basic approach of internal linking, it helps you reinforce the overall SEO of your website by providing clear paths for search spiders, extended sessions for users, and a well-connected network of posts and pages as well.
It’s something worth considering for growing your business online, isn’t it? You want to use internal linking for boosting the quality, visibility, and appeal of your website. Here are five useful tips and the finest practices to get you going:
1.Create Quality Content
Unless you have content and pages to link to, you won’t be able to create a strong internal linking structure. Keeping this in mind, it’s vital for you to create fresh, quality content on your website regularly. While guest blogging seems fine, you need to spend the right amount of time blogging on your own website.
2.Be Generous with Internal Links
Do you often get asked how many internal links you should have in your blog post? At least, it should be between 2-3.
Obviously, you do not want to stress on internal links in your articles, but there is no shortage to the number of internal links you can go for.
Have a lot of content on your website? If so, then you must opt for 10-15 internal links. As long as these links are useful, your SEO will gain benefits.
3.Three Click Rule
There’s an unofficial rule in the SEO world saying that there should not be even a single page on the site that should be more than three clicks away from the home page.
Although this is not a strict requirement, it definitely is a good practice to follow. That way you will be able to develop a strong SEO structure that is not only firmly connected but organized.
4.Use Relevant Anchor Text
Anchor text plays a crucial role, and it is not something that can be chosen casually. The anchor text when selected not only tells the reader what they will see when they click the link, but it also sends some hints to the search bots, which in turn ranks your site higher.
5.Link Deep and Always Follow
There’s no doubt that people often end up linking to their homepage on their contact page. Doing so may not yield you the best results you look forward to.
However, when it comes to internal linking, the deeper the link is, the better it is for you. Rather than linking to pages available in your site’s menu, do try to link to posts and pages as well that are three levels deep. Ensure that your internal links are always “dofollow.”
Consider these internal linking tips and you will see them do wonders to your site when it comes to improving your site’s rankings.