In this modern age people rely more on technology than anything for their day to day activities. Their is a lot of information available to people today than ever before and a majority of people are not looking for it on desktop anymore. They are using smartphones, tablets, laptops and even smart TV’s. Which means a website will be approached from various devices and the website is expected to give responsive design support.
The purpose of responsive design is to have one site, but with different elements that respond differently when viewed on devices of different sizes. Your site will transform to fit the screen in which it is being seen from providing a great user experience to the viewer.
Now that we are done understanding ‘What’ lets get to the Why’s of responsiveness.
1. To support multi device users.
Our sites are not just being visited by different devices but the same users are using different devices at different times to access the same websites. Which means regardless of which device they use they must get the similar look and feel on all devices. If the customer was looking at something from you website he should be able easily navigate to that information in any other device easily. If the user cannot find the similar information or it takes way to long for him to look for it, chances are they may choose other websites as their is way too much competition online.
2. Centralized workload means lower maintenance.
Keeping your site updated is key to keeping visitors engaged but maintaining up different portable sites need extra testing and support. the process of responsive design uses standardized testing methods to make sure optimal layouts on every screen. Separate desktop and mobile sites also make it necessary to have multiple content strategies, multiple administrative interfaces and potentially twice the load on design teams. Responsive design has the ‘one size fits all’ which ensures less headache for developers, business owners, and consumers. All the time saved on maintenance can then be utilized for more important things like marketing and quality content creation.
3. Responsive sites improve SEO rankings.
A responsive approach to design is Google recommended for mobile devices. According to Google, responsive websites perform better in search ranking as they provide better user experience. Additionally, Mobile phones have a separate Google search algorithm, meaning if your site is a top ranker on a desktop does not make guarantee the same result on a phone. And soon mobile searches will overtake desktop searches and this will pose a critical threat during the transition period. Thus being responsive will keep your site SEO friendly and alive to do business.
4. Reduced Costs and Faster Development.
It takes considerably less time to develop a responsive website than to developing a standalone mobile website with a standard desktop website. Initial investment in developing a responsive website may cost bit more than making two websites but in the long run you will save up on maintenance costs, special configuration costs and much more eventually resulting in increased ROI.
5. Lower Bounce Rate and High conversion rate.
An optimized and responsive website will prove a much better user experience to the users. Hence the users are much more likely to stick around on your website and explore different areas in your page. A visitor is more like to bounce if the site is not engaging enough.
Lowered bounce rate is still a battle half won. Users who feel comfortable and confident about a service will most probably convert to customers. A responsive design facilitates this transition by keeping the user on the same device instead of redirecting them to multiple devices.
Thus having a responsive design benefits on all fronts to your businesses success by saving you a lot on investment and increased sales resulting in considerable ROI’s.