Digital age makes it compulsory for every business to have a well designed website for its success. A good website will put a business on the map. But how do you decides what a good website is and how does every aspect of its design affects your business. It can get confusing when deciding or finalizing which web design tactics will be the efficiently successful to make the website rank better on search engines with all of its robust functions. SEO agencies in Sydney and Brisbane are focusing on websites that are true to its business sense.
Design to convert
Getting visitors engaged or involved with your website or business is your first task, getting them from just viewers to people who take action by clicking on CTA buttons. Tasks can range from filling out a form, making a purchase, or signing up for the company e-newsletter. A good design is the one that engages a user to take action as these and then possibly convert into customers. You can use the following tricks to convert them. Bringing attention to the landing page is the first one. Colourful, interesting photos or graphics can be a good asset to attract visitor attention and keep them engaged. Use visual cues to guide them throughout the website and make them see what you want them. Go for design aesthetics that speak your company or business message. Web design companies in Sydney design websites to convert by using these techniques.
Prioritize User Friendliness
The most important element of a positive website design is being user-friendly. Your website should be
Easy to navigate; the navigation bar to search stuff should be visible easily. Readability comes next; text
Should be large enough to read but not so large that it clutters the screen space. It should be able to load in less than 5 seconds. According to statistics websites that take more than 5 seconds to load loose a very big chunk of customer base during its loading time.
Go for a responsive design
Today users use multiple devices to connect to the web. Devices with multiple screen sizes. Your website needs to adjust itself to multiple screen sizes. Web development companies in Sydney are designing some of the best responsive website design. Google algorithm ranks websites on top if they are responsive.
Now that you know what a good design is and how it affects your business. You can go ahead and try out these techniques and try them for yourselves.