Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel.
Due to search engines’ developments and users’ changing perspectives SEO methods are constantly evolving. It is not a piece of cake to stay on top of the most successful optimization techniques, as many businesses are failing to generate business with incorrectly done SEO. The result is lost traffic and decreasing conversion rates.
There are some common SEO mistakes that are tough to avoid.
Choosing the Wrong Keywords
One of the most common mistakes in selecting keywords is not prioritizing the use of long-tail keywords. You as the business might define your products a certain way but it’s more important to understand what words your potential customers would use to refer to them. It’s best to do your background research carefully before you start the optimization. Using tools like the Google AdWords KeywordPlanner can help immensely in putting your finger on the pulse of trending and adequate keywords.
Excessive Keyword Stuffing
Using your target keywords in every sentence of your content will not boost your ratings. That strategy is the total opposite of what search engine quantify as SEO friendly. In fact, going overboard is registered as spammy by search engines, eventually hurting your SEO performance. Google is employing a special semantic search called Latent Semantic Indexing (LSI). This program can recognize your content’s topic without the need for stuffing your content with repetitions of your target keywords
This next typical mistake is related to the quality of your content. Duplicating texts use to be a common practice back in the day but modern search engines will penalize this behavior. Plagiarizing content is seen as a spammy and is highly discouraged.
Skipping Meta Descriptions
Title tags and Meta descriptions are essential elements of SEO that also need attention. Skipping them means a huge missed potential traffic for your content. These optimising factors are considered by search engines when crawling your website, so if properly done, they can improve the performance of your content.
Invest in a Mobile-Friendly Experience
SEO optimization is also about the quality of your website, specifically its performance on mobile devices, almost a 2 billion user base today. Google and other search engines can recognise when your website is not mobile-friendly.
Forgetting About Analytics
Setting up and regularly reviewing your analytics is essential for your optimization results. The only way to know if your SEO optimization and content efforts work is to track their progress. Google Analytics and Google Webmaster Tools are just two of the main tools you can use to measure and get an overview of your website’s performance.
Search engine optimization is an indispensable part of any content marketing strategy today. While you can find plenty of advice online, making a number of typical SEO mistakes is quite common.